TikTok

THE TikTok Shop Accountant

We automate your VAT, reconciliation, and tax, so you can stop worrying about the HMRC and focus on going viral.

Certified & Integrated with

Practicing Certificate Holder

Turn payout chaos into crystal-clear profit

Confusing payout reports shouldn't hold your business back. We streamline your financial tracking to instantly spot leakage, verify deposits, and ensure you capture every dollar of profit you’ve earned.

The UK Specialist: Why We're the Right Fit

Finding an accountant for TikTok Shop sellers who truly specialises is rare. We've built our entire practice around the unique challenges of the social commerce model for the UK market.

Social Commerce Fluency

We instantly grasp Creator Commissions, Seller Centre reports, and high-volume transactions. You will never need to waste time explaining your business model to us.

UK Compliance Mastery

We are the TikTok Shop accountant UK sellers rely on for iron-clad HMRC compliance. We ensure timely VAT registration and total regulatory peace of mind.

Proactive Tax Strategy

We actively advise on tax-efficient structures and maximising deductions to boost profit. We focus on future growth and savings, not just recording your history.

Trusted by the Best brands

E-commerce brands rate us five stars. And we didn’t even take them to dinner.

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Sam's communication was top-notch, he was friendly and efficient, and his skills were strong. I enjoyed working with Sam and will definitely be using his services in the future.

Mendel Brackman

– The Whisky Stock

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Absolutely Brilliant. Sam and his team work directly with our Bookkeeper/Accounts Manager and having the ability to pull on his expertise is invaluable.

Perry Power

– Power Bespoke

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I 100% recommend Sam - we've had a few issues due to poor systems and incorrect filings. Sam sorted everything out rather quickly and helped us put the right things in place. Will be using Sam in the future without a doubt!

Jiri Lasa

– Arty Rugs

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We've been working with Social Commerce Accountants for a few years now as our sole accounting partners. They helped us get our first tax return done easily and efficiently. Sam & Zunair are fantastic at helping small businesses with their accounting needs. Beyond this, they've helped us organise our small business and get everything set up from an accounting perspective. They also helped us with other detailed parts of the business, like all correspondence with HMRC from a tax perspective. They're a great team and will be sure to keep using them as we scale!

Sam Gibson-Massey

– Hope Platform

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Fantastic work!

Frank Arrigazzi

– Lovenature Superfoods

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We're so glad that Sam was our accountant for our first end-of-year accounts and dividend share classes. He is so professional, knowledgeable, responsive to messages, easy to talk to and really went above and beyond to explain the ins and outs of what he was doing and help us to understand the processes involved. I highly recommend Sam and hope to work with him again!

Juliette Stephens

– Candisearch

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Sam approached me via Upwork when I was looking for a new accountant / credit controller. His pitch was simple and straight to the point; no-jargon or hidden fees. And what’s more, at a very competitive price point.

Although apprehensive due to his company being brand-new, I decided to take a leap of faith… I knew I had made the right decision within about two weeks. His attention to detail, overall knowledge, best-practices and reliable communication are truly impressive, and a HUGE step-up from our previous, traditional accountancy firm.

Sam undertakes the following work for me; P&L, Balance sheets, company valuation, payroll and invoicing – I am yet to encounter something Sam cannot handle.

In regard to our day-to-day communications, Sam is a pleasure to speak too with a constant positive attitude (except Monday mornings with a constant positive attitude (except Monday mornings….). I prefer WhatsApp for messaging, and Sam was happy to accommodate this. We have a great relationship, and I would have no problem recommending him to any of my associates.

I look forward to developing our relationship.

Keep up the great work Sam.

Ana Smith

– Strider Digital Solutions

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Sam and Zunair are the best accountant team we've work with so far. They are meticulous, knowledgeable, and responsive. We completed our first YE account swiftly, and we learned a lot throughout the process. They also share advice and detailed guidance for our limited company set up. We highly recommend this team.

Kevin & Mel

– Moicha Matcha

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Sam helped us integrate Shopify and Xero through Synder for our accounting and online store. The project turned out to be more complex than we anticipated, but Sam was incredibly thorough and helpful throughout the whole process. He went above and beyond, putting in extra effort and time where needed to ensure everything worked perfectly. His communication, expertise, and dedication made a challenging task much easier. We highly recommend working with him!

Lewis Wilson

– Bangtao Fightstore

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Would definitely hire Sam again, great communication and quick and efficient work!

Oliver Deans

– Medical School Expert

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Sam was very helpful in getting us set up with our Xero payroll and did so at short notice which was very much appreciated. Easy to work with and knows what he's doing. Great job.

Ray Gilmour

– MarketsMadeClear.com

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Sam was great at doing my annual accounts and tax return. He didn’t have very much time to do it and I’m very grateful that he was able to do it within a short timeline. His communication was excellent, as was the quality of his work, and I would recommend him, and I intend to use him next year.

Johnny Hindle

- Footsie 100 Ltd

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Professional and efficient. Would happily recommend Sam and hire again. Thank you!

Tony Charmley

– Stewards Corporation (Amazon Seller)

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Working with Sam and Social Commerce Accountants has been one of the best business decisions I have ever made. I have moved from a dated, faceless accountancy firm to a small business that is always willing to go that extra mile for me. Communication, efficiency and friendliness are just a few of the qualities in which Social Commerce Accountants excel. My accounts have been a breeze since working with Sam and his team and it allows me to focus much more on the business side of things. My only regret is that I wish I had made the switch sooner; I would have saved myself so many headaches.

Daniel Riley

– Stoic Store UK

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I’ve found working with Sam and Social Commerce Accountants to be an extremely positive experience, and it’s great to have his support as I establish my own data science company, Eudemo.

Sam is always quick to respond to potential issues, very communicative, and things are never too much of a problem for him.

I’ve particularly appreciated Social Commerce Accountants' ability to help with all aspects of the accounting and finance side - from monthly bookkeeping to payroll and accounts, through to handling my tax returns as a director - at an affordable rate.

Having a one stop shop like that makes things significantly easier, especially as a solo founder.

I wouldn’t hesitate to recommend Sam to anyone who’s starting their own business and wants to free themselves up to focus on where they’re adding value - as well as having a trusted advisor.

Rory Preston

– Eudemo

About Social Commerce Accountants

Built for TikTok sellers, influencers, affiliates, and eCom brands who don't want a "traditional" accountant slowing them down.

Our Story

We launched in 2021 with one clear goal: to build the accounting firm that ecommerce sellers actually need.

What started as Guide Hustle quickly evolved into a specialist firm supporting TikTok Shop brands, Amazon FBA sellers, Shopify operators, and creators making serious money online—but struggling with accountants who didn't understand how they worked.

Traditional firms couldn't keep up. They didn't know how TikTok Shop pays, how to track affiliate revenue, or what software you actually need to stay profitable.

So, we did things differently.

Co-founded by Sam Hoye, Social Commerce Accountants brings together a small, tight-knit team with over 50 years of combined experience in eCommerce and digital finance. We've built:

  • Seamless platform integrations
  • AI-backed pricing tools
  • Transparent monthly packages that scale with your growth
  • Recovered thousands in unclaimed VAT for clients

We now work with over 50 clients across the UK, US, and Europe, helping brands stay compliant, lean, and ready to grow—with zero fluff and no explaining your own business back to your accountant.

Our Team

Saam Hoye Picture

Sam Hoye

Co-Founder & Managing Director

We’re a modern accounting firm built specifically for e-commerce brand owners, creators, and social sellers. No fluff. No jargon. Just straight-talking advice and razor-sharp numbers.

  • 15+ years in accounting, eCommerce, and business strategy
  • Known for assisting in brand growth and giving no-nonsense financial advice

Our Wider Team

50+ years of combined experience across eCommerce, tax strategy, and digital accounting

ACCA

CIMA

Our Core Services

We offer all-inclusive packages designed to remove the stress and mystery from your TikTok Shop finances.

01
Bookkeeping for Online Sellers
Bookkeeping for Online Sellers

Stay fully up to date with accurate, real-time books built for TikTok Shop, Amazon FBA and Shopify. We keep everything clean, reconciled and ready for decisions — not disasters.

02
Year End Accounts
Year End Accounts

Your annual accounts prepared properly, on time, and in line with UK company law. No surprises, no chasing, no drama — just a clear picture of your business and what comes next.

03
Corporation Tax & VAT Returns
Corporation Tax & VAT Returns

From VAT registrations to quarterly filings and Corporation Tax submissions, we make sure every number lands exactly where HMRC expects it. You focus on sales — we handle the compliance.

04
Monthly Management Accounts
Monthly Management Accounts

Marketplace payouts, stock movements, fees, refunds, gateways — all reconciled each month using Xero and the right integrations. Your numbers stay accurate all year, not just at year end.

05
Payroll & Director Pay
Payroll & Director Pay

Simple, reliable payroll for you and your team. We run monthly pay, handle RTI, set up pensions and keep everything compliant without you lifting a finger.

06
Global Tax & International Structures
Global Tax & International Structures

Selling across borders? We help you navigate global tax, international company setups, cross-border VAT, and the messy bits of multi-entity trading — without the confusion most accountants create.

Our Simple Process

Stop Searching, Start Scaling

Generalist accountants don't speak TikTok. We master the algorithms, fees, and payout delays that confuse the others. Switch to a team that is already three steps ahead.

1

Free Discovery Call

We discuss your TikTok Shop business, pain points, and growth goals.

2

Seamless Onboarding

We handle the entire handover from your previous accountant or setup from scratch.

3

Software Setup

 We connect our specialized e-commerce tools for accurate, automated data flow.

4

Proactive Support

We move from confusion to crystal-clear financials, giving you the clarity to make better decisions and maximize profit.

Frequently Asked Questions

Do I need a specialist TikTok Shop seller accountant?

Yes. General accountants miss critical deductions and misunderstand fees/vouchers, leading to inaccurate tax and profitability figures. A specialist TikTok Shop seller accountant ensures your TikTok commerce accounting is reliable and tax-efficient.

Are you geographically limited to the UK?

 We are a 100% cloud-based firm, built to support UK-registered companies selling internationally. Our specialization is in your business model, not your postcode.

What is the benefit of your TikTok Shop bookkeeping services?

Our TikTok Shop bookkeeping services use automated software to integrate with the Seller Centre, eliminating manual data entry. This results in timely, clean, and accurate books, so you're never scrambling at tax time.

Can you help with tax advice for TikTok Shop sellers?

Yes, we provide ongoing, strategic tax advice for TikTok Shop sellers, focusing on correct expense classification and structure to legally minimize your Corporation Tax liability.

What software do you use to manage my accounts?

We partner with Xero and specialised connector tools like Link My Books or A2X. This tech stack ensures that your TikTok commerce accounting is automated, detailed, and audit-proof without you needing to be a tech wizard.

Is it difficult to switch from my current accountant to you?

Not at all. We manage the entire transition process, contacting your previous firm to hand over data and clearance info. You won't have to have any awkward conversations; we simply take over and start optimising your TikTok Shop seller accountant setup immediately.

Can you help me register for VAT in other countries if I sell globally?

Yes. If you sell to customers in the EU or USA, you may trigger local tax nexus thresholds. We monitor your international sales volume and handle VAT/Sales Tax registrations (OSS/IOSS) so you can expand globally without fear of non-compliance.

Do I really need accounting software like Xero, or can I just use spreadsheets?

To be compliant with Making Tax Digital (MTD) for VAT, you need compatible software. Spreadsheets are prone to error and legally insufficient for most VAT-registered businesses. We set you up on Xero to automate compliance and give you real-time visibility.

Can I claim VAT back on my TikTok Ads spend?

Yes, but it depends on how your business account is set up. Often, TikTok bills from Ireland or the UK. We ensure the 'Reverse Charge' mechanism is applied correctly on your VAT return, so you aren't paying unnecessary tax on your marketing budget.

Ready to keep more of your TikTok earnings?

Stop stressing about the HMRC. Let's get your books sorted this week.

Reach Out

COPYRIGHT © 2025 SOCIAL COMMERCE ACCOUNTANTS | SOCIAL COMMERCE ACCOUNTANTS LIMITED IS REGISTERED IN ENGLAND UNDER 13802919. REGISTERED ADDRESS: UNIT D2 OFFICE 2, STATION ROAD, SAWBRIDGEWORTH, ENGLAND, CM21 9JX. VAT REGISTRATION NO: GB 400 3244 64