Why Amazon Sellers Must Embrace Social Commerce Before It’s Too Late

Amazon sellers love to play it safe—but in 2025, playing it safe is the riskiest move you can make.

For years, Amazon FBA was the golden ticket to eCommerce success. Get a great product, rank well, optimize PPC, and watch the money roll in.

But things have changed.

• Amazon fees are skyrocketing.
• Competition is fiercer than ever.
• Margins are shrinking.

Meanwhile, social commerce platforms—especially TikTok Shop—are exploding.

If you’re only selling on Amazon, you’re already falling behind.

The biggest eCommerce winners in 2025? They’re not just Amazon FBA sellers. They’re multi-channel brands leveraging social commerce to drive more sales, lower ad spend, and build real brand equity.

Let’s break down why Amazon sellers need to embrace social commerce ASAP—before it’s too late.

🚨 The Problem with Relying on Amazon Alone

For years, Amazon FBA was the easiest way to print money online. But now?

Amazon has made it harder and more expensive to succeed.

1. Amazon Fees Are Eating Your Profits

Amazon keeps raising storage, fulfilment, and advertising fees.

FBA storage costs are up 10-15% YoY.
Referral fees & fulfilment costs keep increasing.
PPC ad costs have doubled in the past three years.

If you’re only selling on Amazon, you have zero control over your margins.

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2. Amazon Owns the Customer, Not You

When you sell on Amazon, you don’t own the customer relationship—Amazon does.

🚨 You can’t build an email list.
🚨 You can’t retarget your customers.
🚨 You can’t control branding or messaging.

This makes it nearly impossible to scale a long-term brand.

With social commerce, you can:

✅ Collect customer emails & phone numbers.
✅ Retarget & build a loyal audience.
✅ Create brand equity beyond Amazon.

💬 Daniel Riley, Stoic Store, UK:
"Switching to Social Commerce Accountants was one of the best business decisions I’ve made—efficient, communicative, and always willing to go the extra mile."

3. The Amazon Algorithm Can Kill Your Business Overnight

Amazon controls your rankings, visibility, and sales.

One algorithm update, one listing suppression, or one random account suspension, and your entire revenue stream disappears.

Social commerce platforms like TikTok Shop allow you to:

✅ Diversify risk (so you’re not 100% dependent on Amazon).
✅ Create demand instead of relying on search rankings.
✅ Drive traffic back to your Amazon listing for even more sales.

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Why Amazon Sellers Need Social Commerce NOW

While Amazon sellers are stuck in PPC wars, brands on TikTok Shop, Instagram, and other social commerce platforms are scaling fast—without massive ad spend.

Here’s why Amazon sellers should be launching on social commerce today:

1️⃣ TikTok Shop is a Goldmine for Organic Sales

Forget PPC—TikTok’s algorithm does the selling for you.

Amazon relies on search intent—which means you’re competing with thousands of other sellers.

But TikTok? It pushes your product to customers who don’t even know they need it yet.

💡 Pro Tip: Use TikTok Shop to drive impulse purchases and increase overall brand exposure.

💬 Lewis Wilson, Bangtao Fightstore:
"Went above and beyond to integrate Shopify and Xero—thorough, knowledgeable, and incredibly helpful."

2️⃣ Social Commerce Lowers Your Customer Acquisition Costs

Amazon PPC is getting ridiculously expensive—but social commerce allows you to:

✅ Leverage influencers to promote your product.
✅ Use user-generated content (UGC) instead of expensive ads.
✅ Generate sales without upfront ad spend.

Instead of dumping £10k+ a month into Amazon ads, social commerce lets you grow organically and drive traffic back to Amazon & Shopify.

💬 Perry Power, Power Bespoke:
"Sam and his team are invaluable—having access to his expertise has been a game-changer."

3️⃣ You Can Own the Customer Relationship

With Amazon, you never know who’s buying your product.

With social commerce, you get:

✔ Emails & phone numbers for direct retargeting.
✔ A real audience that follows your brand.
✔ Loyal customers who will buy from you again.

This means you don’t have to rely on Amazon for every future sale.

💬 Rory Preston, Eudemo:
"Extremely positive experience—quick responses, great support, and a true one-stop shop for all my accounting needs."

How to Expand into Social Commerce Without Messing Up Amazon Sales

If you’re an Amazon seller, expanding into social commerce is easier than you think.

Here’s how to do it the right way:

✔ List your products on TikTok Shop (and test organic content).
✔ Start an affiliate program (so influencers promote your product for you).
✔ Use TikTok traffic to boost Amazon sales (by driving external traffic).
✔ Integrate your finances properly (so you track profits across platforms).

💬 Sam Gibson-Massey, Hope Platform:
"Helped us navigate our first tax return and handle all HMRC correspondence—an invaluable team for small businesses."

Scaling Multi-Channel? You Need the Right Accountant.

More sales channels = more complexity.

❌ Amazon, TikTok & Shopify all have different tax & VAT rules.
❌ Amazon disbursements don’t match actual sales.
❌ TikTok Shop delays payouts, causing cash flow issues.

At Social Commerce Accountants, we help sellers:

Track profits across Amazon, TikTok & Shopify.
Automate bookkeeping & VAT compliance.
Scale stress-free with real financial clarity.

Want to see how Social Commerce Accountants can help?

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