How Social Commerce is Competing with Amazon

1. TikTok’s Algorithm Drives More Organic Sales Than Amazon Ever Could

Amazon depends on search intent. Customers need to actively look for a product before they buy it.

TikTok doesn’t.

Its algorithm finds the right customers and puts products in front of them before they even know they need them.

That’s why brands that could never afford traditional paid ads are scaling on TikTok Shop using just organic content and influencers.

Kevin & Mel, Moicha Matcha:
"The best accounting team we've worked with—meticulous, responsive, and provided valuable guidance for our company setup."

2. Social Commerce is More Profitable Than Amazon

Amazon FBA sellers constantly fight for margins.

• You compete on price
• You spend on Amazon PPC
• You deal with constant fee increases

Social commerce flips this model.

Instead of bidding for ad space, brands are leveraging influencers, viral content, and word-of-mouth to drive free traffic. That means higher margins and less dependency on paid ads.

Ben Thorpe, 3PL Pro:
"A HUGE step up from traditional accountants—attention to detail, expert knowledge, and fantastic communication."

3. Social Commerce Lets You Own the Customer Relationship

Amazon holds customer data hostage. You never get to build an email list, retarget customers, or nurture long-term brand loyalty.

Social commerce? Completely different.

• Customers follow your brand, not Amazon
• You can retarget buyers with direct ads
• You own email lists, phone numbers, and customer data

This is how brands are building long-term businesses instead of just being another Amazon listing.

Daniel Riley, Stoic Store, UK:
"Switching to Social Commerce Accountants was one of the best business decisions I’ve made—efficient, communicative, and always willing to go the extra mile."