The 4-Step Multi-Channel Playbook for eCommerce Sellers

Want to start selling on multiple platforms without losing your mind?

Here’s how to build a multi-channel strategy that actually works.

1️⃣ Choose the Right Platform Mix

Not every platform is right for every brand. Here’s how to decide where to sell:

✔ Amazon – Best for credibility & high-intent buyers
✔ TikTok Shop – Best for viral, impulse-driven purchases
✔ Shopify – Best for brand control & repeat customers

💡 Pro Tip: Use Amazon for trust, TikTok Shop for discovery, and Shopify for long-term brand growth.

💬 Dan Riley, Stoic Store:
"Switching to Social Commerce Accountants was the best business decision I made. Communication, efficiency, and expertise are top-notch. My only regret? Not switching sooner."

2️⃣ Price Smartly Across Platforms

Pricing the same on every platform? Big mistake.

• Amazon: Keep prices competitive to win the Buy Box.
• Shopify: Use bundles, subscriptions & exclusives to boost AOV.
• TikTok Shop: Offer flash sales & influencer deals to trigger impulse buys.

Strategy in action: Sell a product for £20 on Amazon but offer a "Buy 2, Get 1 Free" bundle on Shopify to increase order value.

💬 Kevin Lew, Moicha Matcha:
"The best accountants. Meticulous, knowledgeable, and responsive. Highly recommend this team!"

3️⃣ Sync Inventory & Fulfilment Across All Platforms

One of the biggest multi-channel mistakes? Inventory chaos.

How to fix it:

✔ Amazon Sellers → Use Amazon Multi-Channel Fulfilment (MCF) to ship Shopify & TikTok orders.
✔ Shopify & TikTok Sellers → Use a 3PL that integrates with both platforms.
✔ Scaling fast? Consider TikTok Shop Fulfilled by TikTok (FBT) for faster delivery.

Pro Tip: If you’re selling the same product on multiple platforms, avoid using the same UPC (barcode) across all listings. Amazon can flag it as duplicate content.

💬 Mendel Brackman, The Whisky Stock:
"Sam’s communication was top-notch. He was friendly, efficient, and knew exactly how to handle everything. I’ll definitely use his services again."

4️⃣ Track Profits Across Multiple Sales Channels

Selling on multiple platforms = more revenue but also more complexity.

Most sellers have NO idea what their real margins are.

Why?

• Amazon fees kill profitability if you don’t track them
• TikTok Shop payouts are delayed (so cash flow is tight)
• Shopify has hidden processing fees that add up fast

What you need to do:

✅ Sync all platforms into Xero for real-time tracking
✅ Use Link My Books & Synder to automate sales reconciliation
✅ Hire an accountant who actually understands multi-channel eCommerce

💬 Rory Preston, Eudemo:
"Having a one-stop shop like Social Commerce Accountants makes things significantly easier. Highly recommend for anyone scaling their business!"