How to Sell on TikTok Shop Without Hurting Your Amazon & Shopify Sales

Most sellers think TikTok Shop will eat into their Amazon or Shopify revenue.

That’s only true if you don’t set it up properly.

Follow these steps to sell on TikTok Shop while still winning on Amazon & Shopify.

1️⃣ Set Different Pricing Strategies for Each Platform

Amazon buyers, Shopify customers, and TikTok impulse shoppers have different buying habits.

🔹 Amazon: Price competitively to win the Buy Box.
🔹 Shopify: Offer bundles & exclusives to protect margins.
🔹 TikTok Shop: Price lower, but use volume deals to boost rankings.

Pro Tip: Run limited-time TikTok discounts to push traffic to Amazon & Shopify.

💬 Ben Thorpe, 3PL Pro:
"Sam’s attention to detail and overall knowledge are a HUGE step up from traditional accountants. I took a leap of faith, and within two weeks, I knew I made the right decision."

2️⃣ Use TikTok Shop for Customer Acquisition, Not Just Sales

The smartest Amazon and Shopify brands use TikTok to bring in new customers.

Here’s how to do it:

✅ Capture emails & retargeting data from TikTok Shop customers
✅ Offer exclusive bundles & limited-edition products to TikTok buyers
✅ Drive traffic from TikTok to your Shopify store for repeat business

Strategy in action: Run a viral TikTok Shop promotion, then send those buyers to your Shopify store with an exclusive discount.

💬 Dan Riley, Stoic Store:
"Switching to Social Commerce Accountants was the best business decision I made. Communication, efficiency, and expertise are top-notch. My only regret? Not switching sooner."

3️⃣ Manage Fulfilment the Right Way

One of the biggest TikTok Shop mistakes? Using the wrong fulfilment method.

Here’s what works best:

🔹 Amazon sellers: Use Amazon Multi-Channel Fulfilment (MCF) to ship TikTok Shop orders.
🔹 Shopify sellers: Set up a 3PL that integrates with all platforms.
🔹 Scaling fast? Use TikTok Shop Fulfilled by TikTok (FBT) to qualify for boosted placements.

Pro Tip: NEVER send TikTok Shop traffic directly to your Amazon listing—Amazon will flag it as external traffic and might suppress your rankings.

💬 Mendel Brackman, The Whisky Stock:
"Sam’s communication was top-notch. He was friendly, efficient, and knew exactly how to handle everything. I’ll definitely use his services again."

4️⃣ Track Profits Across Platforms Like a Pro

If you’re selling on TikTok Shop, Amazon, and Shopify, you need to track profit margins across all channels.

Each platform has different fees, payouts, and VAT requirements.

If you’re guessing your numbers, you’re losing money.

What you need:

✔ Real-time Xero integrations for Amazon, Shopify & TikTok Shop
✔ Link My Books & Synder to track marketplace fees
✔ An accountant who actually understands multi-channel eCommerce

💬 Rory Preston, Eudemo:
"Having a one-stop shop like Social Commerce Accountants makes things significantly easier. Highly recommend for anyone scaling their business!"